Knowledge
Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.
KnowledgeBenefits of the short URLs in SMS messaging
Although an ordinary SMS message contains only 160 characters, you can easily add more content with short URLs.
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KnowledgeBasics of Content Marketing in SMS Campaigns
In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]
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Knowledge4 Baby Steps to Begin with SMS Messaging
Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram – with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make […]
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KnowledgeSMS Marketing in E-commerce – Ultimate Guide
Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, but it turns out that it is much more effective than other ways of communication with the client in some situations. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make […]
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KnowledgeLet Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!
It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it from the perspective of permission marketing, it can bring more benefits than potential losses. Why?
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KnowledgeAIDA in SMS Marketing – from Awareness to Checkout
How to utilize the potential of SMS marketing at different steps of business communication?
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