Table of Contents
The unspecified date of RCS launch across Europe is cooling the market enthusiasm and makes us look for other technologies that will enrich the contact of brands with customers. Noteworthy is conversational messaging, which combines rich media channels – Messenger, RCS, and the webchat. Will these solutions help in the faster implementation of RCS in the world?
RCS has been developing by the GSMA organization for 11 years and promoted by Google took the attention of most of the smartphone producers, but still, only 45 of several hundred mobile operators from around the world decided to provide users with a “successor of the SMS”. A solution that can convince operators to implement RCS can be conversational messaging.
What is conversational messaging?
Conversational messaging is the use of multiple communication channels in one system. For example, the LINK Conversations interface provided by LINK Mobility Group and SMSAPI at the same time combines several channels – Messenger, RCS and chat in the browser window.
In LINK Conversations, the smartphone is used to make the first contact with the customer. The interface allows you to communicate, for example, by sending an SMS with a link that takes the customer to the chat page.
By communicating with the chatbot, the user can settle his case – for example in the case of restaurants, the client will find out whether he can book a table for a meal, what the current menu is, or how to change the booking time. The interface also allows you to use Facebook Messenger and RCS in the same purpose.
The product is being tested and LINK Mobility is looking for companies to join an Early Access Program. Are you ready for the shift between text messaging to
