This time let’s take a closer look at SMS marketing in health and beauty branch. Companies from this sector direct their messages to women mostly. That’s why sending properly profiled SMS is essential in this case.
SMS won’t let you forget
Easiest and most efficient way to create emotional bound between customer and a brand is to send personalized reminders about upcoming appointment at hairdresser, beautician or doctor. Mechanism is very simple. Customer, that gave her phone number and opted-in to a subscription list, will receive reminders about appointments and notification about special offers. As we like to remind – it’s crucial to collect all phone numbers with proper customer consent.
What’s more important, this method can be applied by both – big health and beauty companies and small ones. Number of clients doesn’t matter. What matters is showing that company cares for its customers. Here are two examples of such messages:
Special offer on the phone, customer in your shop
Long lasting trend, that started few years ago, is putting customer experience first, is making him feel treated individually and preparing an offer to be tailored for each customer. SMS marketing can be a perfect tool, thanks to message personalization feature. Using it allows you to use recipient’s individual name in each sent message.
It’s been proven, that personalized messages are more efficient, and we don’t have to explain why. Many our customers from health & beauty branch uses it to reach their customers, and effects are more than satisfying.
It’s a good day to start a promo
Another way to communicate efficiently with proper marketing information type is to select specific time and date, when SMS with special discount or offer should be delivered to your customers phones. Easiest way to increase efficiency is to pick convenient date – Valentine’s Day, upcoming Prom or Mother’s Day.
Of course there are many other methods that can be executed with SMS communication channel, it all depends on how creative marketer will be. Any other ideas? Send a message on your client’s birthday. You can offer her special discount or gift, and encourage to pay for what you have to offer.
