WhatsApp Business API integration is live and ready for your first campaign. Join the businesses already using the world's most popular messaging app.
WhatsApp
Business API
Communicate with your clients via the new channel and:
- reach customers on one of the most popular online communicators
- be one of the first companies to implement WhatsApp in their portfolio
- create a business profile and make you B2C communication consistent
WhatsApp Business API is available!
Benefits of WhatsApp for Business
Global reachReach clients locally and globally – there are more than 2 billion users of WhatsApp in over 180 countries.
High engagementWhatsApp provides higher delivery and conversion rates than other communication channels.
Popular applicationProvide the customer support on the clients’ preferred app.
WhatsApp Business API – how does it work?
WhatsApp Business API can be a part of a broader omnichannel strategy.
- Use WhatsApp to interact with your customers via API.
- Reach clients in your country and abroad.
- Template-based marketing messages (Marketing)
- Use message templates and chatbots.
- Profit from the automate conversations.
- Integrate WhatsApp with your CRM or other customer service tools.
Business profile on WhatsApp
Create a verified business profile on WhatsApp. Build your brand and provide helpful information such as a description, address, email, and website. The verification badge next to your name confirms authenticity and increases customer trust.
Notifications and alerts
Send notifications about deliveries, complaints, flights, reservations, as well as important reminders and alerts. WhatsApp messages have a higher delivery rate and shorter read time than traditional email.
Automated messaging
Set up automated message sending (including via chatbot) to streamline the customer journey. You can trigger messages automatically after a specific customer action, such as placing an order or abandoning a cart.
Customer service
Launch customer service through WhatsApp. Respond to inquiries, resolve issues, and provide information in real time. Multiple agents can handle conversations simultaneously, allowing you to respond to inquiries even faster and more efficiently.
Identity verification and two-factor authentication
Enable WhatsApp 2FA and protect login security with OTP codes and one-time passwords sent via WhatsApp messages. Codes delivered through WhatsApp reach a verified, encrypted chat. This solution works especially well in industries with high security requirements, such as banking and fintech.
WhatsApp communicator for business
WhatsApp Business API is the business version of the WhatsApp messenger, designed for medium and large companies. It enables integration with CRM systems, ERP, e-commerce platforms, and marketing automation tools, allowing businesses to automate notifications, run customer service, and execute engaging marketing campaigns.
FAQ
How do I get started with WhatsApp Business API?
To get started, schedule a call with an SMSAPI expert. Together, we'll guide you through the business verification process required by Meta. You'll then get access to the API and can set up your first message templates and integrations.
Is WhatsApp Business API paid?
Yes, WhatsApp Business API is a paid service - billing is based on the number of conversations sent, with rates varying by recipient country.
Can WhatsApp be connected to a CRM or e-commerce platform?
Yes, WhatsApp Business API integrates with CRM systems, ERP, e-commerce platforms, and marketing automation tools.
Does WhatsApp Business API support chatbots?
Yes, the API supports rule-based chatbots as well as AI-powered bots. This enables automated handling of inquiries, lead qualification, and 24/7 responses without agent involvement.
Can I send marketing messages?
Yes, WhatsApp Business API allows you to send marketing messages, but only using message templates approved by Meta, and only after obtaining the recipient's consent.
Do I need a phone number?
Yes, registering for WhatsApp Business API requires a phone number that hasn't previously been used with the WhatsApp or WhatsApp Business app.
Does WhatsApp Business API work worldwide?
Yes, WhatsApp Business API operates globally, in more than 180 countries. This means a single tool can handle customer communication both locally and in international markets, without the need to implement separate solutions for each country.
How does WhatsApp Business API differ from the WhatsApp Business app?
WhatsApp Business
Small businesses
One person
Manual handling
App
No automation
WhatsApp Business API
Medium and large businesses
Multiple agents
Automation
API
Chatbots and AI