A short link in a text message increases the chance of conversion, and it's also a proven way to measure the effectiveness of a mobile campaign. By the way, a simple URL gives more space for the content of the message. Learn about the cut.li URL shortener integrated with SMSAPI.
The next step is to shorten URLs on the company's domain. This is a professional solution for businesses that care about a consistent image and secure communication with customers.
The cut.li URL shortener is integrated with a bulk SMS system. The link can lead to a web page or any other content such as a file, graphic, video, recording, document, form or map. The end of the short URL is generated automatically or you can set it yourself before sending the SMS campaign.
A short URL in a domain is a more advanced, business version of a URL shortener. By plugging the service into a company domain, you can generate short URLs for professional communication, SMS marketing and other uses. Unlike generally available address cutting solutions, links on your own domain allow you to keep your brand name in the URL. They are also easier to control, as they can only be generated from an assigned account.
Easy to remember
More characters to use in the message content
Enhanced analytics (UTM)
Easy to associate with the brand
Consistent marketing and branding activities
Configuration in the SMSAPI Customer Portal
Management of short URLs
Statistics and effectiveness reporting
Technical support
Access control
Measuring the effectiveness of an SMS campaign is based on comparing the size of the dispatch with the achievement of a selected goal. This could be the number of promotional coupons used, calls made or even clicks on a link included in the text message.
The resulting conversion rate is sufficient to determine the effectiveness of the campaign, but does not provide any deeper insight into customer behaviour. The cut.li URL shortener, on the other hand, provides some additional information.
Much deeper insight can be provided by web analytics tools such as Google Analytics. With their help, you can see what path the customers followed, which content caught their attention. In order to link your website traffic to your mobile campaign, use the UTM (Urchin Tracking Module) parameters.
An address with a UTM parameter is usually very long, so consider shortening the link to an accessible form. To do this, you can use both the cut.li URL shortener and the domain link.
Link with UTM allows you to track anonymous sessions of users who clicked on a link in an SMS message. This is the most accurate, yet free and fairly simple method of measuring the effectiveness of mobile marketing.
See the video tutorial on how you use short URLs to study the effectiveness of SMS campaigns. You can generate the UTM parameter itself using the free Google Campaign URL Builder tool.
