SMS marketing is text messages containing advertisements, promotions and other forms of encouragement to take advantage of special offers. The effectiveness of SMS marketing campaigns, including marketing texts, is directly related to the quality of the database and respect for recipients’ privacy. Remember that all recipients must consent to data processing for marketing purposes (check out the GDPR consent template for SMS marketing).
SMS marketing is both mass text messaging and tailor-made promotional messages to a select group of recipients. Read on to learn how to run effective text marketing.
SMS marketing - benefits for your business
- SMS marketing services mean more purchases are made on the mobile channel.
- Mass SMS texts translate into increased traffic to the company’s store, website (landing pages) or app.
- SMS marketing improves the lifetime value (LTV) ratio of customers.
- Marketing automation becomes easier with integrations with e-commerce, marketing automation, CRM, CDP or ERP systems.
- Utilizing SMS marketing software can further streamline marketing efforts by enabling personalized communication and providing valuable insights into customer behaviors.
- Regular messaging influences the building of loyalty and commitment of the potential customer.
- Text message marketing platform also allows quick NPS and satisfaction surveys.